Build your first profitable launch
in 9 weeks
Step‑by‑step system from the team behind $ 20M+ in launches
Start of program: February 2
These people have already implemented our launch system in their projects 
You DON'T need a huge audience
Even a small, engaged audience can be monetized. We show you how to turn 3K followers into $75K+ or partner with experts who already have an audience.
You DON'T need marketing or sales experience
Our step-by-step templates, scripts, and frameworks guide you through every stage. You don't need prior knowledge — just the willingness to follow the system.
You DON'T need technical skills
We use simple, no-code tools like Loom, Canva, and Whop. We walk you through every setup, so you can focus on strategy, not tech.
You DON'T need a perfect product from day one
We help you build a minimum viable product (MVP) that delivers real value. You can launch, learn, and improve — without waiting for perfection.
You DON'T need a big ad budget
Most first launches succeed through organic channels: email, stories, DMs, and warm traffic. Ads are optional for scaling later.
You DON'T need a proven track record or portfolio
We provide you with the systems and scripts to confidently approach creators. You'll learn how to position yourself as a valuable partner, even without prior experience.
Stop watching others make $100,000 per month with our launch system.
Our system simplifies your entry — after training, you’ll be able to run launches with strong results, even if you’ve never done marketing, sales, or product creation before.
Right now, the launch industry is booming. It's one of the lowest-barrier fields that will remain in high demand for years to come.
This is What Happens After You Join the Program
Get a Ready-to-Use Launch System Without Marketing Experience
Follow step-by-step modules, templates, and scripts from the team behind $20M+ in launches — implement proven strategies, avoid guesswork, and turn your audience (or partner's audience) into consistent revenue.

Let Our Launch Architecture Build Demand Before You Sell
Our system creates desire, trust, and anticipation so your audience is ready to buy before the cart opens — no more launching into silence or guessing what works.

Get Your Launch Strategy Built by the Experts
We combine your goals with our launch framework to build your personal launch plan — from product creation to sales and scaling — complete with clear targets, execution checklists, and weekly guidance until you see results.
One Launch System, two paths (Expert or Growth Partner), endless opportunities.
Never Depend on One Launch Strategy Again
The Result:
  • When you have an audience
monetize it immediately

  • When you don’t have an audience
partner with those who do

  • Two roles → One system
Complete independence.
The Solution:
We built a Launch System that works across niches, audiences, and business models.

In the last 12 months, using our framework:
  • Experts with 5K followers → $75K–$100K per launch

  • Growth Partners with no audience → $37K–$75K per partnership

  • Repeatability rate → 92% of students run a second launch within 3 months

  • Average launch timeline → 4–5 weeks from start to cart open
Total: $20M+ generated using the same system.
The Problem:
Most creators and entrepreneurs launch blindly — no system, no warm-up, no clear sales process.

They waste months building a product that nobody buys, then give up.
The Launch Code System
I’ve built a Complete 9‑Week Program to guide you through the Launch Code System — the same framework we’ve used to generate $20M+ in launches, even if you have no audience, no product, and no prior experience in marketing or sales.
4. Scale
Turn your first launch into a repeatable business
Systematize your process to run launches in 4–5 weeks, not months
Join our alumni network for ongoing partnerships and co‑launch opportunities
Use our scaling frameworks to grow from Operator → Producer → Owner
3. Partner
Build profitable collaborations with creators
Partner with experts who have existing audiences (from 10K+ followers)
Earn 25–50% of launch revenue as a Growth Partner
Use our agreement templates and negotiation scripts to close deals confidently
2. Execute
Follow a proven launch playbook with full support
Implement the same 9‑week launch sequence that has delivered $75K–$300K+ per launch
Use our pre‑built templates for warm‑up, sales scripts, emails, and CRM setup
Stay in control — we give you the system, you lead the launch
1. Analyze
Let the system find opportunities for you
Identify high‑potential experts and audiences using our Expert Hunting Framework
Detect market gaps and product opportunities before others do
Get ready‑to‑use positioning and messaging templates from our team
Strategy Session
 We audit your audience and product, then build your custom launch blueprint
Asset Creation
Our team help with your content, scripts, and funnel setup

How it works
DONE-WITH-YOU LAUNCH:
Daily Execution
We're in the trenches with you, managing the live launch

Handover
You receive a documented system to repeat launches independently
Done-With-You means our senior team becomes your launch department. We plan, create, and execute alongside you for 9 weeks until your cart closes with real revenue.
YOUR TEAM FOR 9 WEEKS
We don't just teach — we build and execute your launch together.
This tier is available by application and selection only.
We don’t accept everyone into our Done‑With‑You Launch program.

Why? Because our team invests 100+ hours of direct strategy, execution, and leadership into every launch we co‑run.
❌ This is not for everyone.
We have only 10 spots.

Choose your path below.
Launch Code works for two types of people — whether you already have an audience or you're starting from zero.
Who is Launch Code for?
Path 1: THE EXPERT / INFLUENCER 
You are:

A creator, influencer, coach, or specialist
With an existing audience (3K+) or starting from zero
Someone with skills, experience, or knowledge people will pay for
Ready to monetize your influence with a digital product
We give you:
A complete launch system for your own product
Step-by-step guidance to build or borrow an audience for your first launch
Strategy to 3-5x your income from your existing audience
Tools to turn followers into paying customers
Path 2: THE GROWTH PARTNER
You are:

A strategist, marketer, or systems-thinker
Starting with little or no audience
Wanting to earn a 25–50% share of launch profits
We give you:
Exclusive access to experts and influencers actively looking for Growth Partners, with direct matchmaking inside Afnan’s private network.
A system to find and partner with experts who have 10K+ audiences
Skills to run their launches as a Producer
Ability to earn without creating your own product
Program structure
9 weeks to launch
0
STEP
STEP
This is where you stop “figuring things out” and start operating like a real launch professional.
LAUNCH FOUNDATION (START POINT)
Outcome:
You move from “I’m exploring” to a clear direction, strategy, and first concrete action in the market.
define your role in the launch (producer, expert, or hybrid)
choose a clear launch model instead of guessing
build focus and structure so you actually execute
take your first real market-facing action
set real financial goals and a realistic timeline
At this stage, we help you:
1
STEP
STEP 1
We build the exact launch strategy you’ll use for your next launch.
LAUNCH STRATEGY MAP
You leave with a complete launch strategy map for your first (or next) launch.
Outcome:
understand the 7 core launch models used in the online education market
know which model fits which product, expert, and audience
create a clear, written launch strategy you can execute step by step
stop guessing and making random decisions
At this stage, you’ll:
2
STEP
STEP 2
Find the right experts and start partnerships that actually work even from zero.

EXPERT HUNTING SYSTEM
either land your first expert/client or start launching your own product
Within two weeks, you will:
have at least 3 real conversations or interviews with potential partners
be fully prepared to close your first expert partnership
get direct market feedback
Outcome:
Find high-potential experts, even if you’re just starting out
You don’t have to “hunt” for experts if you don’t want to.
Evaluate who’s ready for a launch (and who’s a waste of time)
Position yourself as a valuable growth partner, not just a beginner
Approach and close partnerships confidently
At this stage, you’ll:
3
STEP
STEP 3
Learn to see your audience as real humans, not just a niche.
AUDIENCE INTELLIGENCE SYSTEM
see your audience as real people, not stats or demographics
know what motivates them to take action
communicate in a way that makes people feel understood and ready to move
understand which words trigger emotional response and buying intent
By the end, you will:
Stop guessing what your audience wants
understand how they think, decide, and buy
use language that builds trust, attention, and demand
identify real fears, desires, and emotional blocks
At this stage, you’ll:
4
STEP
STEP 4
Build a system that makes your audience want your product before the cart even opens.

LAUNCH ARCHITECTURE
have a ready-to-go pre-launch system for your product

know exactly how to turn your content into sales

be able to build offers that people want to buy, leave great reviews, and bring friends

have a clear execution plan for the launch, including what to do first, who to hire if needed, and which platforms to use

feel confident, organized, and in control
By the end of this step, you will:
understand how trust and buying decisions really form over time

map out a complete pre-launch system that gets people excited

create a 7–21 day sequence for any product or audience

produce 10+ content pieces that drive real interest and demand

guide your audience without pushing or forcing, making the buying process natural
At this stage, you’ll:
5
STEP
STEP 5
Design a product that delivers results, scales, and becomes the engine of your launch business.
PRODUCT ARCHITECTURE SYSTEM
Outcome:
By the end of this step, you’ll have a product that works, is ready to launch, and can grow over time, with everything organized so it’s easy to run and easy for customers to love.

Create a clear, structured product ready to launch

Turn one offer into a system of products that can grow with your business

Build a simple, working version of your product using easy-to-use tools

Create a product people actually use, love, and tell their friends about

Set pricing and offer structures that boost both sales and profit
At this stage, you’ll:
6
STEP
STEP 6
Build the team, systems, and leadership to run launches like a pro.

TEAM & EXECUTION SYSTEM
Outcome:
By the end, you’ll have a team and system in place that lets you run launches smoothly, scale efficiently, and take full control without chaos.
Set up a repeatable launch management system

Know who to hire first and how to lead them

Track finances and performance with clear KPI dashboards

Turn your launch team into a scalable business

Operate with confidence and structure as a true launch producer
At this stage, you’ll:
7
MODULE
MODULE 7
Build every technical, creative, and operational asset required for a high-converting launch and take full control of the funnel from first click to final payment.
LAUNCH ASSETS SYSTEM
Outcome:
By the end, you’ll have everything in place to run a smooth launch, from first visitor to final payment, without confusion or stress.

Know exactly what you need and how to set it up quickly

Have a complete, ready-to-run launch plan you can use right away

Connect your website, emails, automations, and payments in one simple system

Feel confident running all technical parts of your launch yourself
At this stage, you’ll:
8
STEP
STEP 8
Turn attention into real sales with a simple, reliable system.
SALES & CLOSING SYSTEM
Outcome:
By the end, you’ll have a working, predictable sales system that turns interest into real revenue, keeps your team organized, and grows smoothly.

Understand how people actually make buying decisions and what makes them say yes

Run a clear sales process from first message to closed deal

Use proven scripts for DMs, calls, and content without sounding fake or stiff

Hire, train, and manage your sales team confidently

Track the right numbers so you can grow revenue without chaos

Operate a repeatable sales system that works every time
At this stage, you’ll:
9
STEP
STEP 9
Turn your launch into a business that grows and makes long-term impact.
SCALING & GROWTH SYSTEM
Outcome:
By the end, you’ll have a scalable, predictable launch business with a team, systems, and strategy to grow, generate consistent clients, and create long-term wealth.

Look at your launches using real data and see what actually drives growth

Set up systems and a capable team that can run without you doing everything

Learn traffic and growth marketing to bring in clients consistently

Build a personal brand that attracts opportunities and inbound deals

Plan long-term wealth and reinvestment for your business

Develop a vision to move from operator → producer → owner

At this stage, you’ll:

Your Mentor

Afnan Khalifa

She earned her first 1 million dollars in 18 months and became one of the fastest growing leaders in the industry.
She built a multi million dollar education and consulting ecosystem after moving to Dubai.
More than 100,000 women have completed her programs, and over 10,000 of them have reached six and seven figure incomes using her methods.
Today her total audience is more than 3 million people.
She grew her audience from 180,000 to 1,800,000 in just seven months using storytelling, psychology and viral content formats.
@theafnankhalifa
Investment Options
BASE
5 weeks of training
5 modules with no feedback
Lesson notes with diagrams
2,5 months access to lessons
Group chat with other students 
2 live Q&A sessions with Afnan
Group chat with mentor feedback
1:1 сoach
DONE-WITH-YOU LAUNCH
VIP
9 weeks of training
9 modules
Lesson notes with diagrams
Course info channel
Course info channel
3 months access to lessons 
3 live sessions per week with Afnan or Afnan’s team
Group chat for 2 months with other student and mentor
1:1 сoach
DONE-WITH-YOU LAUNCH
$1,499
$3,499
Second part in 2 weeks
SPLIT INTO 2 PAYMENTS
Second part in 2 weeks
SPLIT INTO 2 PAYMENTS
PREMIUM
Everything in VIP PLUS
Limited to 5 spots only
DONE-WITH-YOU LAUNCH
Personalized launch strategy built specifically for you and your business
Hands-on guidance from a team behind $20M+ in successful launches
Deep launch planning, positioning, and execution support
Direct access to the strategy team during your launch phase
$25,000
Frequently asked questions
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